Littleoddforest is an ongoing creative project of Lynda Lye
Since a child, Lynda has been influenced by fantasies of bizarre fairytale adventures, set in magical enchanted forests, filled with imagery of talking animals and imaginary creatures. Thanks to her artist-painter dad, who began reading loads of incredible tales to her when she was still in her mum's womb, Lynda has created this strange little world of colors and endless possibilities in her head. That is why so many unusual ideas spark from her imagination, and why Lynda is on an endless pursuit of creating the next hug-gable friend with hopes of helping to make this world a more colorful and fun place to live in.
Preferring to draw and cut freehand, Lynda has always been an artsy-craftsy kid, doodling, cutting and gluing away as early as when she was just a wee 4 year-old, scaring adults around her by snipping away at everything that comes into her sight.
A Science major throughout school years and one-time Economics degree dropout, she flew off alone to college in Chicago for 4 priceless years, after much bumming around and feeling lost, and got her Bachelors in Fine Arts (BFA) from the prestigious School of the Art Institute of Chicago. She majored in Visual Communications, but got to dabble in a little bit of almost everything 'artistic', including painting and fashion, all thanks to a flexible curriculum.
Lynda LOVES design, and wanted to do something on her own that she could take pride in and truly love. She felt that many things in the world today tend to be too de rigueur, slick and cold, and was looking for things that are quirky, odd and colorful with personality.
So she embarked on this journey, born from daydreams of escaping monotony and constraints, to bring her imagination and creations to life.