We added this new chat widget recently for our shoppers to ask us in-the-moment questions. It has quickly proven itself useful for our shoppers and quite eye opening for us!
Lessons learned so far:
* chats teach us about what works and doesn't
* customers discuss issues of the moment
* we learn of changes to make to the site
* customers really like the immediate feedback
* we can adjust things on the fly while shopper online
* we've made more sales by answering immediate questions
We look forward to the upcoming very busy shopping season and using this new customer service tool!